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eric CMA shortlisted categories

eric shortlisted for two CMAs

The shortlist for the 2020 International Content Marketing Awards has seen eric pick up two nominations in the Specialist and Always-On categories

Rhino media campaign

A Gold Winner for its Rhino Prop Star Social Media campaign in 2018, eric has again been commended for its work with Rhino Sport, after delivering an always-on strategy that saw the brand reposition from purely rugby to multi-sport and fitness, all achieved during the testing times of lockdown.

eric also continued to reinforce the brand presence in its founding sport, rugby union, with content such as ‘When Adam Jones Met Rocco (and Max)’ together with an ambassador programme that brought in the likes of British & Irish Lions Rhys Webb and Richard Hibbard, together with England rugby internationals Zoe Aldcroft, Megan Jones and Sarah Bern.

Rhino Sport brand proposition

eric – who work heavily across sport and health, with other clients including Cigna, MCC, Golf Traveller and Golf in Dubai – also picked up a nomination in the Specialist category for its work with GolfGamebook, having launched a digital content solution called Golf Society, aimed at the Finnish golf market. Of the 140,000 golfers in Finland, the title captured an astonishing 60,233 unique visitors, and gave a distinctive take on golf in the popular north European market.

GolfSociety magazine shown on different devices

Alex Mead, eric’s content director, said: “It’s a credit to the creativity of our ongoing work with Rhino, delivering across all channels on a daily basis in a very challenging market, that we’ve been able to join a shortlist alongside considerably larger agencies.

“Similarly with Golf Society, the fact we’ve secured two nominations both in sport reflects our growing presence in both of these areas – the figures for the digital platform have been hugely satisfying, especially in an area as competitive as golf.”

GolfSociety magazine front covers

eric is a specialist content marketing agency, with a focus on health and sport. To contact eric, call Jane Ditcham.