World-leading rugby equipment and leisurewear brand
Services: Content, social management, PR
Platforms: rhino.direct, Facebook, Instagram, Twitter, ecrm
Content: Editorial, video, animation, photography
The brief (in brief)
eric was tasked with growing Rhino’s social media presence and directing traffic to its new retail hub: rhino.direct.
Watch the story of eric + Rhino
What we did
1. Focus on Twitter. The first step was to engage Rhino’s biggest advocates, rugby fans, players and coaches. Twitter was the natural home for the audience, and our first step was community management - gaining advocacy from the big names in the sport and engaging with the many rugby fans out there.
2. Regular content. Videos, articles and infographics, covering: interviews with the biggest names; insight into developing rugby nations; and behind-the-scenes stories on the professional game were all part of the regular editorial offering delivered by eric to build a long-lasting relationship with Rhino’s audience.
3. Targeted campaigns. We launched Rhino Prop Star – a campaign targeting grassroots rugby clubs where people can nominate their community-minded props to win equipment for their side. British & Irish Lions legends Adam Jones and Jason Leonard are the first two judges to be announced. The first Rhino Prop Star will be announced in December.
3685% increase in monthly impressions, 1527% more profile visits, 56% increase in followers and an average article viewing time of 2.16mins on rhino.direct. We also secured Rhino’s verified status as a Twitter channel. These results have led Rhino to engage us on a new contract covering social media, PR, content and marketing.
If you want to know about making simply brilliant content, get in touch with eric.